OnePointOne Case Study

Process

We partnered with OnePointOne, a pioneering force in the vertical farming industry. With its revolutionary technology, OPO is transforming the farming landscape, creating a global network of vertical farms.

OPO and their sister brand Willo Farms provide a profitable and a sustainable alternative for today’s modern farmers.

Our comprehensive design work aimed to echo OPO's innovation across its brand identity, digital platforms, and user experience.

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OUR ROLE:

Brand strategy
Art direction
Web design
Motion design
Copywriting
Video production
Digital product
Email campaigns

CHALLENGE

Our mission was multifaceted. We were entrusted with rebranding OPO, designing an engaging website, executing effective campaigns, and crafting premium digital assets across diverse channels.

All of these, while capturing the revolutionary ethos of OPO that's transforming the realm of farming.

OUR APPROACH

Our approach was based on our deep understanding of OPO’s core values – a blend of innovation, and boundless vision for a more sustainable future.

In our partnership, we integrated these elements to branding and design, to present a captivating and approachable user experience that clearly conveys OPO's visionary goals.

BRAND STRATEGY

DESIGN STRATEGY

In the brand strategy phase, we focused on reinforcing OPO's identity as a reliable, visionary, and revolutionary “Vertical Farming Platform.”

Succinct taglines like "Vertical Farming. Revolutionized," and intentional design choices, helped amplify the brand's mission and core values without unnecessary extravagance.

ART DIRECTION

DESIGN STRATEGY

We crafted a visual narrative mirroring OPO’s dedication to provide cutting edge vertical farming technology for today’s modern farmer.

The visual elements were designed to be modern, accessible and indicative of growth, resonating with the company's aspiration of nourishing humanity.

WEB AND DIGITAL PRODUCT DESIGN

In this stage, we built a website that perfectly reflects the newly minted OPO brand identity.

Our focus was to present technology information in an accessible and engaging way, ensuring a seamless experience.

This approach also steered our creation of sales collaterals, presentations, decks, and white papers, connecting the brand to its desired community.

COPYWRITING AND CONTENT CREATION

Our emphasis was on clear and engaging communication. We crafted compelling copies for web pages, emails, social posts, and other sales collaterals, that captured OPO's mission and vision.

We strategically tailored and placed resonant messaging to align with OPO's various audience subsets, ensuring each brand interaction was purposeful and impactful.

VIDEO PRODUCTION

In the video production phase, our goal was to craft content that was both visually pleasing and clearly shared OPO's message. We curated and edited videos that told OPO's story, demonstrated its impact, and maintained a consistent brand aesthetic.

EMAIL CAMPAIGNS

We combined strategy, compelling copy, and thoughtful design. The aim was to educate, engage, and keep readers interested and excited about the opportunity of owning a vertical farm.

Designs were tactically created to optimize conversion and click-through rates, all while upholding high aesthetic standards that align with OPO's brand identity.

Designs that Convert.

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