Everyday Case Study

Process

D2C has partnered with Everyday to support their mission of providing premium, targeted dog supplements that optimize pet health and strengthen the bond between dogs and their owners.

Our involvement covered various aspects of the project, from brand strategy to ads design, ensuring a cohesive and impactful brand presence across all touchpoints.

Visit Everyday >

OUR ROLE:

Brand strategy
Art direction
Packaging design
Web design
Animation design
Ads design
Marketing campaign

CHALLENGE

Our team set out to create a compelling brand identity that not only communicated the brand's commitment to nurturing and empowering pet owners but also stood out in a highly competitive market.

We needed to develop a design language that resonated with pet owners, emphasizing the brand's premium quality, natural ingredients, and targeted supplement solutions.

OUR APPROACH

D2C took an all-encompassing strategy that involved close collaboration with the client at every step.

Through thorough research on the target audience and competition, we established a distinct brand positioning:

High-quality dog supplements for specific needs.

We focused on creating eye-catching, engaging brand narrative that highlighted the brand's values and purpose while showcasing the tailored supplement solutions they offer.

BRAND STRATEGY

We worked with the client to refine their vision, mission, purpose, and values.

This helped us establish a solid foundation for the brand, enabling us to create a targeted communication strategy and design language that would resonate with the target audience and differentiate the brand in the market.

ART DIRECTION

We developed a unique visual identity that showcased the brand's commitment to nurturing, empowering, and fostering optimal health for pets.

We combined natural elements and a vibrant color palette to create a visual language that conveyed the brand's core values and appealed to pet owners.

PACKAGING DESIGN

We designed packaging to capture their identity as a premium dog supplement provider, while emphasizing an approachable, relatable, and welcoming vibe.

The design incorporated friendly illustrations, vivid colors, and a prominent nutritional label, showcasing the brand's commitment to high-quality ingredients and pet health.

WEB DESIGN

For the web design phase, we crafted a user-friendly and informative website that showcased the brand's product offerings and educated pet owners on the benefits of the supplements.

The website featured engaging visuals, minimalistic animation, easy-to-navigate menus, and valuable resources, reinforcing the brand's commitment to empowering and informing pet owners.

ANIMATION DESIGN

We developed appealing, illustrated animations that exuded approachability and a sense of calm, while showcasing the effectiveness of the brand's supplements and their unique health benefits.

These animations, with a natural touch, were utilized across digital platforms such as social media and the brand's website, elevating user engagement.

ADS DESIGN

We crafted visually engaging and converting advertisements emphasizing the brand's tailored supplement formulations for specific health needs while educating the customer.

By highlighting symptoms, benefits, and effectiveness durations, our ads communicated the product advantages. Tailored for different social media platforms, they ensured maximum reach and impact within the target audience.

CAMPAIGN & MARKETING

We worked closely with the client to develop a comprehensive marketing campaign that leveraged the brand's unique positioning and strong visual identity.

The campaign included email marketing, influencer partnerships, and engaging content that reinforced the brand's values and purpose across multiple channels.

Designs that Convert.

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