We created a site that showcased the product’s value, captured the passion of its global following, and made it easier than ever to buy. Native, a leader in clean personal care, was preparing to launch the Whole Body Deodorant Spray.

They needed a landing page that would introduce the product with impact and extend
their existing centaur campaign. We created an experience that matched the boldness of the product and the playfulness of the brand, designed to capture attention and drive customers to buy.

Visit Native >

Our Role:

Research and Planning

Wireframing

Visual Design

Copywriting

Creative Integration

Web Development

ChALLENGE

The project needed to do more than present a product. The page had to feel fresh, playful, and distinctly Native. At the same time, it needed to clearly show what set the spray apart.

Our task was to combine education and conversion into one seamless experience, while making the centaur character feel like a natural part of the story.

OUR APPROACH

We treated the landing page as a mini campaign in its own right. Design, copy, and development worked together to highlight the spray’s benefits while capturing Native’s humor and energy. Interactive details kept the experience fun. A clear structure kept customers focused on learning about the product and moving toward purchase.

Vegan &
Cruelty free

Gentle on
sensitive skin

Dermatologist tested

72-hr odor
protection

Research and plannıng

We began with a deep dive into Native’s voice, product details, and brand assets. Our research looked beyond personal care to spark ideas for layout, storytelling, and interaction design. This framework guided how we carried the tone into the landing page while presenting benefits in a way that felt fresh and true to the brand.

Wireframing

With strategy in place, we mapped the user journey to show how visuals, copy, and calls to action would work together. 
Key benefits were placed where they had the most impact, with supporting content guiding customers toward conversion. Wireframing also gave us the chance to test and refine the flow before design began.

VISUAL DESIGN

The design brought Native’s playfulness to the screen while keeping information clear. Bold graphics and custom icons made benefits quick to grasp, and motion effects kept users engaged as they scrolled. A consistent palette and typography tied it all together, creating a polished look that felt unmistakably Native.

COPYWRITING

We crafted copy that delivered the essentials with clarity and impact, while keeping Native’s playful tone. Headlines drew readers in, benefits explained why the product mattered, and light humor made technical claims easy to remember.

CREATIVE INTEGRATION

We used the centaur to build instant familiarity with customers. It appeared again to showcase benefits in a way that felt engaging and memorable. The tone it introduced carried through the page, adding humor and lightness that turned deodorant from a routine topic into something fun and relatable.

WEB DEVELOPMENT

We built the landing page on Shopify to be fast, responsive, and ready for high traffic. Interactive elements and transitions were optimized to keep customers engaged without slowing performance. The result was a dynamic page that worked smoothly on every device, and made the path to purchase seamless.

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