AeroPress, an iconic name in coffee, needed a website that lived up to its reputation. Known for its beloved coffee maker and loyal community, the brand wanted a digital experience that honored its legacy while inviting new customers in.

We created a site that showcased the product’s value, captured the passion of its global following, and made it easier than ever to buy.

Visit Aeropress >

Our Role:

Art Direction

Design Strategy

Web Design

Design Optimization

Web Development

Shopify Plus Development

ChALLENGE

The previous site didn’t fully capture AeroPress’s standing as both a classic and innovative brand. It was functional but lacked the warmth and clarity to connect with new customers while still serving longtime fans.

Our challenge was to modernize the site without losing authenticity and create a journey that was both educational and conversion-focused.

OUR APPROACH

We saw this project as an opportunity to capture what makes AeroPress special — a product loved by coffee enthusiasts worldwide for its simplicity and ingenuity.

Our approach combined design and strategy to build a site that educated without overwhelming, sold without pressure, and felt as approachable as the product itself.

ART DIRECTION

We set a visual direction that gave AeroPress a fresh digital presence while staying true to its iconic reputation. Clean, uncluttered layouts kept the products in focus. Color, type, and space were used with intention to create a look that felt modern, approachable, and unmistakably AeroPress.

DESIGN STRATEGY

Our strategy was to balance education with conversion. 
The site had to explain the brew method without complicating the journey. We led with benefits, answered common questions, and built trust through reviews and recognition.

WEB DESIGN

We built a design system that made AeroPress easy to shop, easy to understand, and unmistakably its own.

CORE SHOPPING PAGES

The homepage, collections, and PDPs guided customers from discovery to purchase. Clear paths to shop and product-first PDPs gave buyers everything they needed 
with confidence.

SUPPORTING EXPERIENCES

We added pages that built trust and engagement. 
The bundle builder encouraged larger orders, recipes showcased the community, and the how-to page explained the brew method step by step.

NAVIGATION AND CART

We streamlined two key touchpoints. The navigation introduced the brand while keeping categories clear, and 
the smart cart kept items visible, encouraged add-ons, and simplified checkout.

DESIGN OPTIMIZATION

The site was built for conversion, but our main focus was the PDP. We refined the buy box by reorganizing layout, icons, and copy to guide quick decisions. It was not a redesign but a reworking that made the page easier to scan, more trustworthy, and more effective at driving sales.

WEB DEVELOPMENT

We built the AeroPress site with speed, performance, and flexibility as top priorities. Templates adapted to promotions and launches, giving the team freedom to update without extra dev work. Smooth transitions added polish, and the site stayed fast and seamless on every device.

Shopify Plus Development

Beyond the front end, we optimized AeroPress’s Shopify Plus setup to unlock its full potential. Flexible systems supported products, bundles, and future launches, while the backend was structured for growth. This made it easier to run campaigns and keep the site fast, even during high traffic.

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